Typography plays a major role in BLP identity. These font families were carefully chosen to help communicate the company’s personality, and its consistent use for print and web application is important.
Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini. A thorough review and italic was added in 2016.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &
As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0 ! ? @ # $ % &
The headline uses Raleway Bold. It should be at least 150% larger than the body copy.
The subhead uses Raleway Regular. It should be at least 150% large than the body copy when possible.
The body copy uses Avenir Light. Suggested minimum font size is 12. This is based on readability for senior audiences.
The section header uses Raleway Bold in primary dark blue. The section header is 10-15% larger than the body copy.
This section copy typically uses Raleway Regular. Can use capitalized letter treatment but is not required.
The disclaimer uses Avenir Light, minimum size is 12 pt.
| Font | Use |
|---|---|
| Headline | Raleway Bold |
| Subhead | Avenir Light |
| Section header | Raleway Bold |
| Body copy | Avenir Light |
| Emphasis | Avenir Oblique |
| Footnote/source | Avenir Oblique |
| Phone/web addresses within body copy | Raleway Bold |
| Stand-alone/pull quote | Raleway Bold |